CourseBusiness
Price Talk Tactics
By External Provider
About this course
The course is built for sales professionals working in B2B, SaaS, enterprise, retail, channel sales, and client-facing roles where pricing conversations are frequent and consequential. It assumes learners already have experience participating in sales calls or negotiations and are ready to refine how they handle pricing rather than learn basic sales fundamentals. The emphasis throughout is on practical skill development that can be applied immediately in live conversations.
What you will learn
- Recognize and apply anchoring tactics in pricing conversations to establish favorable starting positions in negotiations
- Master bracketing techniques to create strategic pricing ranges that guide buyers toward your target price point
- Trade non-price concessions effectively to protect margins while still moving deals forward to successful close