Email Analytics Basics
By External Provider
About this course
You already know the basics of email marketing. Now it's time to turn that knowledge into a professional-grade analytics practice. In this course, you'll build a complete email analytics dashboard that pulls together performance metrics, engagement trends, A/B testing results, and strategic recommendations into a single, stakeholder-ready deliverable. You'll work with six months of real campaign data to track key performance indicators, interpret open and click-rate patterns, apply UTM tracking to attribute campaign outcomes, and communicate findings clearly to business audiences. Along the way, you'll develop the reporting and visualization skills that separate strong marketing analysts from tactical executors. By the end, you'll have a portfolio-ready dashboard that demonstrates your ability to move from raw data to actionable insight — exactly the kind of work employers look for in email marketing and digital analytics roles.
What you will learn
- Build a multi-section email analytics dashboard integrating KPIs, engagement trends, and campaign comparisons using Excel or Google Sheets.
- Evaluate campaign performance using CTR, bounce rates, UTM data alongside open rates, accounting for privacy features that can inflate open tracking.
- Analyze A/B testing results and engagement timing patterns to generate specific, data-driven subject-line and send-time recommendations.
- Design stakeholder-ready visualizations and reporting formats that communicate email program insights clearly to non-technical business audiences.