Curiosity: A Necessary Ingredient for Successful Innovation

About this course

Curiosity guides the work that an innovator does. This curiosity is evidenced through action- through discussion with others, investigation within the marketplace, and understanding of consumers. You will conduct marketplace conversations and learn the value of customer archetypes and personas to enhance your ideas.

What you will learn

• Students will understand how to conduct marketplace conversations and learn the value of customer archetypes and personas to enhance ideas.