Tag Links with UTMs
By External Provider
About this course
Ever wondered which email campaigns actually drive website conversions? This Short Course was created to help Marketing professionals accomplish precise email campaign tracking and attribution. By completing this course, you'll be able to connect email clicks to website behavior, prove email marketing's contribution to conversions, and make data-driven decisions about future campaigns. By the end of this course, you will be able to: Explain what UTM tracking codes are and why they are used Generate and add basic UTM parameters to an outgoing email link for tracking This course is unique because it bridges the analytics gap between email engagement and website behavior, providing marketers with crucial attribution data that proves email marketing ROI. To be successful in this project, you should have a background in basic familiarity with Google Analytics and completed Module 1.1 Compose & Send First Email and Module 4.1 Track Basic Metrics.
What you will learn
- UTM parameters link email engagement to web analytics, revealing the full customer journey.
- Standardized UTM naming ensures clean data for actionable insights across multiple campaigns.
- Email impact is best measured by its contribution to conversions, revenue, and business goals.
- Strategic UTM use shows concrete email ROI, helping secure greater investment in programs.