Email Campaign Fundamentals
By External Provider
About this course
Email is one of the highest-ROI channels in digital marketing — and knowing how to plan, write, launch, and optimize campaigns sets you apart. In this course, you'll build hands-on skills across the full email marketing lifecycle, from crafting compelling subject lines and persuasive copy to configuring automated workflows and running A/B tests in MailChimp. You'll learn to segment audiences, personalize messages with merge tags, and analyze open and click-rate data to sharpen future campaigns. You'll also practice peer-review techniques that keep copy on-brand and error-free before it ever reaches an inbox. By the end, you'll be able to independently plan, produce, and optimize a multi-part email series — a portfolio-ready skill that marketing coordinators, content creators, and campaign managers use every day. No prior email marketing experience is required. Familiarity with basic digital tools and writing in a professional context will help you get started quickly.
What you will learn
- Build and launch multi-part email campaigns in MailChimp, using segmentation, merge tags, and A/B tests to maximize engagement.
- Write compelling subject lines and persuasive email copy that align with brand voice and drive readers to take action.
- Set up automated MailChimp workflows with triggers and drip sequences, then evaluate performance data to optimize campaign flow.
- Plan email marketing projects from kickoff to launch using timelines, peer-review processes, and structured campaign checklists.