Strategic Planning and Project Delivery
By External Provider
About this course
This course develops the strategic planning and project management skills that enable marketers to execute complex initiatives on time and on budget. You'll master visual planning tools like Gantt charts and Kanban boards, learn to manage leads in HubSpot CRM, and facilitate effective team collaboration through post-mortems and cross-functional coordination. By the end of this course, you'll be able to build comprehensive project timelines in Asana, draft 12-month omnichannel strategies with revenue targets, and calculate ROI to recommend strategic pivots. These competencies prepare you for brand management, marketing operations, and strategic marketing roles where planning and execution excellence drive business results. Who this is for: Marketing coordinators, brand managers, project managers, and professionals looking to enhance their strategic execution skills. Basic marketing experience is helpful but not required.
What you will learn
- Create comprehensive 12-month marketing plans.
- Utilize advanced project management tools and develop cross-functional coordination strategies.
- Manage leads and customer lifecycles using CRM.
- Perform ROI analysis and strategic pivots and build effective brand launch playbooks.