Google Search Advertising Foundations
By External Provider
About this course
In this course, you will explore the capabilities and benefits of Google Ads in the modern digital landscape. You will learn how to set up, implement, and measure an ad campaign using tools and features available within Google Ads. You will also learn the importance of keyword targeting, essential metrics for evaluation, and how to use available features to improve performance. By the end of this course you will be able to: • Create and monitor a search advertising campaign within Google Ads • Implement keyword targeting and assets to improve campaign performance • Draft high-quality responsive text ads that align with campaign objectives Regardless of your current experience, this course will teach you the fundamental aspects of Google ads so that you can begin implementing effective search advertising campaigns.
What you will learn
- The benefits and capabilities of Google Ads
- The fundamentals of keyword targeting, research, and planning
- Essential terms and metrics to assess a Google Ads campaign
- How assets can affect campaign performance