Content Design and SEO Performance Optimization
By External Provider
About this course
You'll learn to create, optimize, and measure high-performing digital content that drives organic traffic and engagement. This course equips you with practical skills to audit websites for SEO issues, publish search-optimized content, and use analytics to continuously improve performance. You'll gain hands-on experience with industry-standard tools like SEMRush, Google Analytics 4, WordPress, and Canva to execute real marketing workflows. By integrating content creation, technical SEO, performance analysis, and social media strategy, you'll develop the end-to-end capabilities that digital marketing teams need. Whether you're publishing blog articles, fixing on-page SEO errors, or creating viral social content, you'll learn to make data-driven decisions that improve search rankings and user engagement. This course bridges creative content skills with technical optimization and analytics, preparing you for roles in digital marketing, content strategy, and SEO.
What you will learn
- Apply SEO techniques to write, optimize, and publish web content that ranks in search engines and engages target audiences.
- Audit websites using SEMRush to identify and fix on-page SEO issues like meta tags, headings, and accessibility elements.
- Analyze performance metrics in Google Analytics 4 to evaluate content effectiveness and guide data-driven optimization decisions.
- Create and distribute short-form video content for social media while tracking engagement metrics to improve performance.