Social Media and Brand Engagement
By External Provider
About this course
This course develops skills for building and maintaining brand presence across social platforms. You'll learn to optimize organic and paid social content, use scheduling and management tools like Hootsuite and Buffer, and ensure visual consistency across all brand touchpoints. By the end of this course, you'll be able to manage social media engagement, audit brand consistency, and measure brand awareness using both quantitative and qualitative methods. These competencies prepare you for social media management and brand coordination roles. Who this is for: Marketing coordinators, social media specialists, small business owners, and professionals looking to elevate their social media management skills. Basic digital marketing knowledge is helpful but not required.
What you will learn
- Manage social media accounts with professional scheduling tools.
- Maintain brand consistency across digital platforms.
- Measure and analyze brand awareness and perception.
- Develop data-driven social media optimization strategies and create actionable brand engagement improvement plans.