Optimizing a Website for Google Search

About this course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

What you will learn

• Use keyword research to select best keywords to optimize your website in search results
• Examine how to analyze, organize, create, and build content utilizing various strategies
• Use best practices to develop a high quality local SEO approach
• Develop a solid approach for achieving a productive and successful relationship with your client