Integrated Marketing Communications and Advertising
By External Provider
About this course
Master advertising and integrated marketing communications (IMC) from strategy to execution. Learn how brands create impactful campaigns across digital and traditional media. This course provides a comprehensive understanding of marketing communication, consumer behavior, advertising strategy, and media planning. You will explore key models like AIDA, DAGMAR, ELM, and FCB while learning how to develop creative campaigns and select effective media channels. From understanding target audiences to executing full-scale advertising campaigns, this course equips you with practical skills used in the industry. You’ll also gain insights into advertising agencies, campaign development, and modern media platforms including digital, broadcast, and print. By the end of the course, you will be able to design, implement, and evaluate integrated marketing campaigns with confidence.
What you will learn
- Apply advertising and IMC frameworks to develop effective marketing communication strategies.
- Analyze consumer behavior and media channels to design targeted advertising campaigns.
- Evaluate and optimize integrated marketing campaigns across digital and traditional platforms.