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CourseBusiness

Create an A/B web page marketing test with Google Optimize

By External Provider

Price

Free

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Level

BEGINNER

Duration

1 h 30 min

About this course

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What you will learn

  • Set up Google Optimize with Google Analytics
  • Create an A/B test web page marketing experience
  • Refine weight, audience targeting, activation and other advanced options