Capstone for AI-Enhanced Email Marketer

About this course

In this capstone, you will plan, build, and evaluate a complete email marketing campaign from start to finish. Drawing on every skill developed across the program — from audience segmentation and copywriting to automation, analytics, and brand governance — you will produce a portfolio-ready campaign package that mirrors real employer expectations. This project demonstrates your readiness to manage professional email marketing campaigns independently, applying AI-enhanced tools, data-driven decision-making, and strategic brand thinking to deliver measurable results for a realistic business scenario.

What you will learn

• Plan a complete email campaign — defining objectives, segmenting audiences, and selecting the right tools.
• Write on-brand email copy and subject lines that reflect brand voice and target two distinct customer segments.
• Design automation-ready workflows and apply UTM tracking using Mailchimp, Gmail, and Outlook.
• Deliver a portfolio-ready campaign package with an executive summary and performance report.