CourseBusiness
Marketing Management Essentials: Price and Place
By External Provider
About this course
In this course you will gain insights into content marketing management, focusing on product creation, management, and branding strategies. Delve into pricing strategies like customer value, cost-based, and competition-based pricing, and learn the best approaches for product launches. Understand the product lifecycle, deliver value through pricing, and master distribution channels for optimal market reach.
What you will learn
- Understand the product lifecycle
- Learn how to deliver value to customers by discussing main pricing strategies
- Acquire insights in distribution channels