External Communications Channels

About this course

Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. Additionally, complete this certification by identifying best practices for external communications, including segmenting your audience and leveraging social media and two-way communications with stakeholders.

What you will learn

• Identify strategies for effective external communications, promoting corporate branding, and communicating with media and investor relations
• Differentiate between the functions of internal and external communications
• Recognize the impactful results of leveraging social media and encouraging two-way communication with customers