The Nuts and Bolts of Public Relations

About this course

This course focuses on the strategic decision-making that is necessary in effective public relations practice. Learners develop audience-centered messages while learning to adapt communication across platforms and contexts. The course examines the role of social media influencers within public relations and emphasizes evaluation and measurement to assess communication effectiveness.

What you will learn

• Design clear, audience-centered public relations messages that align with organizational goals and communication contexts.
• Explain the role of social media influencers within public relations, including paid and earned partnerships.
• Understand how to measure communication effectiveness, evaluating communication efforts for strategic alignment.