Introduction to Business Analytics: Communicating with Data

About this course

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

What you will learn

• Build familiarity with the set of tools and techniques used to analyze and visualize digitalized data.
• Gain an understanding of the motivations that direct the use of various data visualization methods.
• Understand visual approaches used to effectively communicate insights from data.
• Gain hands-on, working knowledge of the nuanced distinction between effective and poor data presentation.