The Business of Product Management II
By External Provider
About this course
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more! Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * VERONICA PINCHIN, Director of Product Management, Sidewalk Labs * KATE ZHANG, Product Manager, Instagram * BARKHA SAXENA, Chief Data Officer, Poshmark This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.
What you will learn
- Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
- Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
- Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.