CourseBusiness
Design Thinking: Discovery Tools
By External Provider
About this course
Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
What you will learn
- How to use a variety of important design thinking tools to generate ideas
- How to connect with customers on a human level
- How to think creatively in order to discover more about potential clients