Product Analytics and AI

About this course

Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.

What you will learn

• How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.
• How to pair your hypotheses on customer personas and problem with analytics.
• How to test propositions (a la Lean Startup) so you don’t build features no one wants.
• How to instrument actionable observation into everything you build (a la Lean UX).