Artificial Intelligence for Marketing
By External Provider
About this course
Artificial intelligence is no longer a distant concept reserved for data scientists and engineers — it is the engine driving modern marketing success. In this course, you'll move past the hype and build a functional understanding of how AI, machine learning, and generative AI are transforming the marketing landscape. You'll distinguish between types of AI, explore practical applications for natural language processing, computer vision, and conversation bots, and discover how machine learning enables smarter personalization, advertising, and customer engagement. You'll discove not just how the technology works, but how to apply it strategically — evaluating data quality, selecting the right projects, navigating internal resistance, and using generative AI as a creative collaborator. By the end, you'll have the confidence and practical skills to champion AI initiatives in your organization and stay ahead in a rapidly changing industry.
What you will learn
- How to distinguish between science-fiction AI and functional business tools to identify the most valuable opportunities for your company.
- How to apply supervised, unsupervised, and reinforcement learning to solve marketing problems like lead scoring and campaign optimization.
- How to leverage your unique human "superpowers" to provide the necessary context and "Smell Test" for AI outputs.