CourseBusiness
Sports Marketing and Today's College Athlete
By External Provider
About this course
This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes. By the end of this course you will grasp the scope of right of publicity and why it shapes NIL rights. You’ll appreciate the journey of D1, D2, and D3 athletes, and be able to pinpoint how uniformed student athletes can be taken advantage of. You’ll also discuss strategies to monetize opportunities, and consider how the issues inherent in NIL can be taken into account as you reflect on your personal brand and online persona.
What you will learn
- An understanding of the changing landscape of NIL rights
- An understanding of school choice and contract language to make the most of your student-athlete journey
- How to effectively market student-athlete personas