Advertising in Modern Economy and Consumer Behavior
By External Provider
About this course
Understand how advertising shapes modern markets and consumer behavior. Learn how liberalization transformed advertising and business in India. This course explores the dynamic relationship between advertising, economic reforms, and consumer behavior in contemporary society. You will examine how liberalization opened markets, introduced global competition, and reshaped buying patterns. Through real-world examples and practical insights, you will learn how advertising influences perceptions, lifestyles, and decision-making. The course also highlights the role of advertising in economic growth, brand development, and market competition. By the end of this course, you will be able to analyze advertising strategies, evaluate their societal and economic impact, and apply these concepts in real business scenarios.
What you will learn
- Analyze the impact of advertising and economic liberalization on markets and consumer behavior.
- Evaluate advertising strategies and their role in brand building and market competition.
- Assess the social and economic influence of advertising using real-world business examples.