Market Intelligence and Performance Analytics
By External Provider
About this course
This course builds the analytical capabilities needed to measure, interpret, and optimize marketing performance. You'll gain proficiency with essential tools, including Google Analytics 4, Excel pivot tables, Tableau, Power BI, Looker Studio, and BigQuery for data pipeline automation. By the end of this course, you'll be able to design research studies, build executive dashboards, perform regression analysis for attribution, and lead data-driven KPI reviews. These skills prepare you for marketing analyst, business intelligence, and performance marketing roles where data-informed decision-making drives competitive advantage. Who this is for: Marketing professionals, analysts, business strategists, and emerging leaders looking to leverage data for strategic decision-making. Basic spreadsheet skills are helpful but not required.
What you will learn
- Design and conduct comprehensive market research studies.
- Create executive-level marketing performance dashboards and perform advanced data analysis using industry-standard tools.
- Develop data-driven marketing strategies.
- Utilize AI to enhance analytical workflows and present complex insights to leadership.