How to Create a Successful Digital Marketing Strategy
By External Provider
About this course
Digital marketing strategy is the difference between guessing what to do next and knowing exactly which lever to pull. Most marketing efforts fail not because the tactics are bad, but because they aren't anchored in a clear strategy connected to how customers actually discover, evaluate, and buy. In this course, you'll build a complete strategic framework for digital marketing from the ground up. You'll define your value proposition using a proven formula, segment your audience by demographic and psychographic traits, set SMART objectives tied to real business goals, and map your customer journey as a sales funnel from awareness through retention. From there, you'll apply specific tactics to each phase of that funnel — SEO and SEM for awareness, content marketing for consideration, website optimization for conversion, and email for retention — and measure each one with KPIs, drop-off analysis, and return on marketing investment. By the end, you'll have a working strategy and the tactical toolkit, measurement skills, and communication framework to put it in front of any audience.
What you will learn
- Map marketing strategy and tactics to each phase of the customer journey and sales funnel.
- Identify the right channels, KPIs, and tactics to drive awareness, conversion, and retention.
- Communicate your marketing strategy and results to earn buy-in from stakeholders.