Navigating Generative AI Ethics

About this course

Whether you're creating content, leading a team, or shaping policy, this course will help you use generative AI responsibly and ethically. You’ll explore Adobe’s AI principles of transparency, accountability, and responsibility and discover how they’re built into tools like Adobe Firefly. You’ll learn strategies to ensure content authenticity, mitigate bias, apply inclusive design practices, and create content that’s safe for commercial use. Through real-world scenarios and practical guidance, you’ll develop the skills to evaluate AI-generated content, collaborate with stakeholders, and uphold ethical standards in your creative workflows.

What you will learn

• Apply Adobe’s AI principles to creative work using generative AI tools like Adobe Firefly.
• Ensure content authenticity and understand licensing, attribution, and commercial safety.
• Identify and mitigate bias in AI-generated content using inclusive design practices.
• Collaborate with legal, compliance, and brand teams to uphold ethical standards.