CourseBusiness
Digital Business Strategy
By External Provider
About this course
Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.
What you will learn
- How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
- How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
- How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
- How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.