Digital Campaign Execution
By External Provider
About this course
This course builds foundational and intermediate skills for planning, executing, and optimizing multi-channel digital marketing campaigns. You'll gain hands-on experience with essential tools, including Google Ads, Meta Ads Manager, TikTok Ads, SEMrush, Mailchimp, Klaviyo, and Sprout Social. By the end of this course, you'll be able to launch campaigns across paid search, social, and email channels, then analyze performance metrics to optimize ROAS and engagement. These skills prepare you for roles in digital marketing, performance marketing, and marketing operations. Who this is for: Aspiring digital marketers, marketing coordinators, small business owners, and professionals looking to enhance their digital campaign skills. Some basic marketing knowledge is helpful but not required.
What you will learn
- Execute comprehensive multi-channel digital marketing campaigns using industry-leading tools for campaign planning and tracking.
- Apply data-driven performance analysis techniques.
- Leverage generative AI to enhance marketing workflows.
- Develop a portfolio-ready multi-channel campaign project.