State of the global industry (fans, revenue, technology)
By External Provider
About this course
This course examines the current state of the global sports industry through the lenses of fans, revenue models, and technology. Learners will explore how sport evolved from traditional business foundations into a complex, diversified, and data-driven industry shaped by media, sponsorship, digital platforms, and new consumption habits. The course explains how historical models based on ticketing and media rights are giving way to hybrid and data-centric approaches. It also analyzes how fan profiles have become more fragmented, connected, and demanding across generations, creating new challenges and opportunities for sports organizations. Finally, learners will discover how technology is reshaping both on-pitch performance and off-pitch business transformation, from Moneyball and tracking systems to AI-powered fan engagement and decision-making. By the end of the course, participants will have a clear understanding of the major structural shifts transforming sport today and the forces likely to define its future evolution globally.
What you will learn
- Explore how the global sports industry evolved from traditional business models to diversified, data-centric ecosystems.
- Understand how fan behavior, generational change, and connected consumption are reshaping sports business strategies.
- Discover how technology, tracking systems, and AI are transforming performance, fan engagement, and industry growth.