SEO and Content Optimization for Digital Marketing
By External Provider
About this course
You'll learn to optimize digital content for search engines and create visually engaging social media graphics that align with brand standards. By the end of this course, you'll be able to conduct basic SEO audits, apply buyer journey frameworks to organize content strategy, and ensure brand consistency across digital platforms. These skills are essential for digital marketing roles where you need to balance technical optimization with creative execution. This course stands out by integrating hands-on experience with industry-standard tools like SEMRush and Canva, preparing you to execute real-world marketing tasks from day one. You'll gain practical knowledge of on-page SEO elements, understand how to classify content by buyer journey stages, and learn to apply brand guidelines to digital assets. Whether you're starting your marketing career or expanding your skill set, this course provides the technical and creative foundation you need to contribute immediately to marketing teams and build a portfolio of professional work.
What you will learn
- Create social media graphics that meet platform specifications and align with brand guidelines using industry-standard design tools.
- Conduct on-page SEO audits using professional tools to identify technical issues and optimization opportunities for digital content.
- Apply buyer journey frameworks to classify and organize content assets, ensuring marketing materials guide customers effectively.
- Verify brand asset usage across digital platforms by applying official brand guidelines and documenting compliance for team review.