CourseBusiness
Social Media Advertising
By External Provider
About this course
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
What you will learn
- Identify social media advertising types that are likely to succeed
- Understand the different types of social media ads
- Implement effective social media targeting parameters to match desired audiences
- Execute social media advertising campaigns