Getting Started in Google Analytics

About this course

In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What you will learn

• Set up a Google Analytics account and add your website.
• Understand how Google Analytics organizes data.
• Interpret the Audience, Acquisition and Behavior reports.