Performance Marketing and MultiChannel Campaign Optimization
By External Provider
About this course
You'll learn to launch, optimize, and measure multi-channel digital advertising campaigns that drive measurable results. This hands-on course combines strategic campaign management with performance analytics to help you become proficient in managing advertising budgets across Google Ads, Meta, and other platforms. You'll gain practical experience creating ad groups, implementing tracking systems, conducting keyword research, and analyzing Quality Scores to improve campaign performance. What makes this course unique is its focus on real-world execution - from setting up UTM parameters to calculating ROAS and presenting budget reallocation recommendations to stakeholders. You'll also learn advanced measurement techniques like brand lift surveys to quantify advertising impact beyond direct response metrics. By integrating campaign management, performance analysis, and strategic optimization, you'll develop the complete skill set needed for digital marketing roles focused on paid media and performance advertising.
What you will learn
- Launch multi-channel ad campaigns with proper tracking, budget allocation, and performance measurement across Google Ads and Meta.
- Optimize Google Ads campaigns using Quality Score analysis, keyword research, and negative keyword implementation for improved ROI.
- Analyze campaign performance data to calculate CPA, ROAS, and cost savings while presenting actionable budget reallocation recommendations.
- Measure advertising effectiveness using brand lift surveys and control group analysis to quantify campaign impact on brand awareness.