Market Research, CRM, and Social Media Management
By External Provider
About this course
You'll develop comprehensive skills in market research, customer relationship management, and social media strategy that digital marketing professionals use daily. Through hands-on practice with industry-standard tools like HubSpot CRM and social media monitoring platforms, you'll learn to design effective surveys, manage customer journeys, schedule content strategically, and track brand presence across digital channels. This integrated approach combines data analysis with customer engagement tactics, giving you the versatile skill set that modern marketing teams demand. You'll work with real-world scenarios that mirror the challenges digital marketing specialists face, from capturing leads to nurturing customer relationships through automated workflows. By the end, you'll confidently navigate CRM systems, create data-driven social media strategies, and measure marketing effectiveness using both quantitative metrics and qualitative insights. This course uniquely blends technical proficiency with strategic thinking, preparing you to contribute immediately to marketing teams in any industry.
What you will learn
- Design and deploy market research surveys using Google Forms to gather customer insights and validate product concepts.
- Build and manage customer contact records in HubSpot CRM while tracking leads through sales qualification stages.
- Create social media content schedules and respond to customer interactions using professional templates and tools.
- Monitor brand mentions across social platforms and measure marketing effectiveness using quantitative metrics.