Customer Engagement and Collaboration
By External Provider
About this course
This course develops the relationship management and cross-functional collaboration skills essential for customer-focused marketing roles. You'll learn to segment customers by lifecycle stage, design win-back campaigns in HubSpot, and conduct cohort analysis to identify churn drivers. By the end of this course, you'll be able to facilitate effective brainstorms, communicate campaign progress to stakeholders, and deploy brand tracking systems to monitor competitive positioning. These skills prepare you for customer marketing, CRM, and marketing operations roles where retention and collaboration drive business results. Who this is for: Marketing coordinators, CRM specialists, customer marketing professionals, and emerging leaders looking to develop advanced customer relationship skills. Basic marketing experience is helpful but not required.
What you will learn
- Conduct advanced customer segmentation and churn analysis.
- Design targeted win-back campaigns as well as track and interpret brand awareness metrics
- Facilitate cross-functional team collaboration.
- Develop comprehensive customer retention strategies and create effective stakeholder communication plans.