Grow Business Pipeline
By External Provider
About this course
Grow Business Pipeline is an intermediate/advanced course designed for professionals who already have experience in sales or customer-facing roles and a basic understanding of the B2B funnel. In this course, you develop a clear understanding of business development and how it differs from direct selling in driving long-term pipeline growth. Through practical examples and guided activities, you explore how business development activities build awareness, credibility, and access to new opportunities earlier in the funnel. You will analyze realistic scenarios to identify partner organizations that could extend market reach and justify why those partnerships matter. By the end of the course, you will be able to apply partnership thinking to expand your B2B pipeline and explain how strategic business development supports sustainable revenue growth.
What you will learn
- Distinguish business development from direct selling and apply BD activities to drive long-term pipeline growth
- Identify and analyze potential partner organizations that could extend your market reach and access new opportunities
- Apply partnership thinking to expand your B2B pipeline and explain how strategic BD supports sustainable revenue