Mastering Business Essentials: Marketing

About this course

Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.

What you will learn

• Explain marketing mix simply to your cousin. Use STP to target customers. Identify the optimal marketing communication message for customers.