Persuasion and Presence for Program and Project Managers
By External Provider
About this course
Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives. You’ll explore how to balance logic, emotion, and credibility—known as ethos, pathos, and logos—to make your messages compelling and memorable. Through real-world applications, you’ll learn to craft persuasive communications, manage risk through influence, and adapt your presence across digital and in-person environments. Earn 10 professional development units (PDUs) while developing the advanced communication and leadership skills every top-tier program and project manager needs to succeed.
What you will learn
- Apply persuasive communication techniques to influence leaders and align diverse stakeholders.
- Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.
- Strengthen leadership presence and build trust across digital and in-person interactions.
- Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.