Marketing Dashboards & Data Storytelling with AI

About this course

AI-powered analytics are essential for turning marketing data into business impact. This course teaches you to segment audiences, validate data quality, create automated dashboards, and communicate insights that support strategic decisions. You will learn to leverage AI tools for predictive analytics, build executive-ready visualizations in Looker Studio, and automate reporting workflows that save time while maintaining accuracy. These skills bridge the gap between raw data and actionable insights. By the end of this course, you will be able to analyze marketing data, create automated dashboards, and present insights that influence decisions and improve campaign performance.

What you will learn

• Segment and validate marketing data using AI tools to improve audience targeting and campaign performance.
• Create automated dashboards and visualizations that transform complex analytics into clear business insights.
• Learn data storytelling frameworks to communicate marketing impact through compelling presentations.
• Combining segmentation and validation builds reliable data and enables precise targeting.