CourseBusiness
Customer Centric Innovation
By External Provider
About this course
Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
What you will learn
- Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
- Identify reasons underlying consumers’ psychological resistance to innovation.
- Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
- Utilize and apply strategies to capture customer needs.