Content Strategy and Creation
By External Provider
About this course
This course equips you with the skills to plan, create, and manage content that drives business results. You'll learn to craft engaging brand copy and visuals using Canva, map content to buyer personas and journey stages, and conduct content audits to optimize existing assets. By the end of this course, you'll be able to develop comprehensive content roadmaps, manage brand equity through visual identity governance and health tracking, launch viral social campaigns, and write creative briefs that produce outstanding agency work. These strategic and executional competencies prepare you for content marketing, brand management, and creative strategy roles. Who this is for: Marketing coordinators, content creators, brand strategists, and professionals looking to elevate their content development skills. Basic marketing or writing experience is helpful but not required.
What you will learn
- Develop comprehensive content strategies aligned with business goals.
- Design visually compelling brand assets using professional tools and create engaging, SEO-optimized content for various channels.
- Map content to buyer personas and journey stages.
- Build data-driven content roadmaps and manage brand equity through strategic content creation.