Loopskey-logo
CourseBusiness

The Evolution of Sports Media

By External Provider

Price

Free

Go to content

Opens coursera.org in a new tab

Level

BEGINNER

About this course

Discover how sports media evolved from gritty print journalism to the dazzling, interactive digital age. Trace the journey of live broadcasting as it transformed the fan experience, and explore how today’s platforms—powered by influencers and real-time engagement—have redefined how we consume and connect with sports. Dive into the shifting media landscape, from legacy networks to digital disruptors, and uncover the rise of new players and revenue models fueling the modern ecosystem. Along the way, tackle pressing challenges like content piracy, monetization hurdles, legal battles, and the ethical dilemmas reshaping the field. By the end of this course, you’ll not only grasp how yesterday’s breakthroughs shaped today’s trends—but also where the next wave of innovation is set to take us.

What you will learn

  • Understand the history and digital evolution of sports media
  • Identify key challenges facing modern media platforms
  • Analyze fan behavior and its impact on content creation