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• Business

  Beginner

  Buyer Journeys and Classify Content

  Transform scattered content into strategic marketing assets that guide customers from awareness to purchase. This Short Course was created to help digital marketing professionals accomplish organized, buyer-journey-aligned content strategies. By completing this course, you'll be able to systematically categorize your marketing materials, identify content gaps across customer stages, and create a structured approach to content auditing that drives meaningful engagement at every touchpoint. By the end of this course, you will be able to: Understand the key stages of the buyer's journey. Apply a buyer-journey framework to classify content assets. This course is unique because it provides practical, hands-on experience with content classification systems that mirror real-world marketing operations, moving beyond theoretical knowledge to actionable implementation. To be successful in this course, you should have a background in basic digital marketing concepts and content creation experience.

  88 min

  View details: Buyer Journeys and Classify Content
• Technology

  Beginner

  Fundamentos de UX para el desarrollo de software

  Curso teórico en el que los estudiantes identificarán las raíces históricas y los conceptos del factor humano para comprender la naturaleza de la interacción humano-computador. Asimismo, comprenderán las herramientas para el diseño de UX y para el diseño de la interacción. El curso se encuentra dividido en dos módulos que se desarrollarán en las semanas establecidas. Durante este curso, se abordarán los objetivos de aprendizaje (OA), los cuales se desglosan en objetivos de aprendizaje específicos por cada módulo. Cada uno de estos objetivos se podrán visualizar en la plataforma. ● OA1: Identificar las raíces históricas que dan pie al estudio de la interacción humano-computador. ● OA2: Reconocer la naturaleza de la interacción persona-computador. ● OA3: Comparar las raíces históricas y los conceptos del factor humano para comprender la naturaleza de la interacción humano-computador. ● OA4: Reconocer el diseño de la experiencia de usuario, a partir del análisis de las necesidades de los usuarios. ● OA5: Diferencia las técnicas y herramientas para el diseño de interfaces de usuarios.

  View details: Fundamentos de UX para el desarrollo de software
• Technology

  Advanced

  Encoder-Decoder Architecture - Português Brasileiro

  Este curso apresenta um resumo da arquitetura de codificador-decodificador, que é uma arquitetura de machine learning avançada e frequentemente usada para tarefas sequência para sequência (como tradução automática, resumo de textos e respostas a perguntas). Você vai conhecer os principais componentes da arquitetura de codificador-decodificador e aprender a treinar e disponibilizar esses modelos. No tutorial do laboratório relacionado, você vai codificar uma implementação simples da arquitetura de codificador-decodificador para geração de poesia desde a etapa inicial no TensorFlow.

  View details: Encoder-Decoder Architecture - Português Brasileiro
• Technology

  Beginner

  Explore and Create Reports with Data Studio

  This is a self-paced lab that takes place in the Google Cloud console. In this lab, you learn how to connect Google Data Studio to Google BigQuery data tables, create charts, and explore the relationships between dimensions and measures.

  40 min

  View details: Explore and Create Reports with Data Studio
• Technology

  Beginner

  Design social media content with Piktochart

  At the end of this project, you will have all the basic skills to create content for your social media account with Piktochart, which is a software and online tool for creating and editing Marketing visuals of all kinds. You will be able to discover in detail the different features of the platform, and will be able to use its tools to create social media content. This project is for beginners, people who have never used Piktochart to create content for their social networks. It is ideal for those who would like to use Piktochart for their professional projects.

  120 min

  View details: Design social media content with Piktochart
• Business

  All levels

  Storytelling and influencing: Communicate with impact

  An ambitious vision for your organization's future requires effective communication. This course develops essential leadership skills to communicate and persuade, moving beyond traditional models to master the complex art of influencing. Through video lectures, quizzes, and assessments, you will learn to communicate appropriately in diverse situational and cultural contexts, becoming a highly influential leader. By the end of this course, you will be able to: - Develop compelling communication strategies for organizational vision. - Master persuasive communication techniques to influence stakeholders. - Adapt communication styles for diverse cultural and situational contexts. - Lead with impact through effective storytelling and influencing. This course is for aspiring leaders, managers, and professionals seeking to enhance their communication and influencing capabilities. No specific prerequisites are required, but a basic understanding of business communication is beneficial.

  1440 min

  View details: Storytelling and influencing: Communicate with impact
• Technology

  Beginner

  Data Preparation and Evaluation with Copilot

  This course prepares you to use Microsoft Copilot for data preparation and evaluation tasks. You'll learn how to leverage Copilot's generative AI and natural language processing capabilities to streamline your workflow, ensure data quality, and generate valuable insights, ultimately making you a more efficient and effective data professional. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

  View details: Data Preparation and Evaluation with Copilot
• Technology

  Intermediate

  Identifying Security Vulnerabilities

  This course will help you build a foundation of some of the fundamental concepts in secure programming. We will learn about the concepts of threat modeling and cryptography and you'll be able to start to create threat models, and think critically about the threat models created by other people. We'll learn the basics of applying cryptography, such as encryption and secure hashing. We'll learn how attackers can exploit application vulnerabilities through the improper handling user-controlled data. We'll gain a fundamental understanding of injection problems in web applications, including the three most common types of injection problems: SQL injection, cross-site scripting, and command injection. We'll also cover application authentication and session management where authentication is a major component of a secure web application and session management is the other side of the same coin, since the authenticated state of user requests need to be properly handled and run as one session. We'll learn about sensitive data exposure issues and how you can help protect your customer's data. We'll cover how to effectively store password-related information, and not to store the actual plaintext passwords. We'll participate in coding assignment that will help you to better understand the mechanisms for effectively storing password-related information. Along the way, we’ll discuss ways of watching out for and mitigating these issues and be able have some fun and exploit two different vulnerabilities in a web application that was designed to be vulnerable, called WebGoat.

  840 min

  View details: Identifying Security Vulnerabilities
• Business

  Intermediate

  Unify Modalities: Cross-Modal Retrieval

  Transform how AI systems understand and connect different data modalities. This course empowers machine learning professionals to build cutting-edge cross-modal retrieval systems that bridge the gap between text and images. You'll master the technical implementation of approximate nearest-neighbor search algorithms and design sophisticated attention mechanisms that fuse visual and textual information. Through hands-on work with production-scale tools like FAISS and real datasets like Flickr30K, you'll develop the expertise to create intelligent systems that understand content across modalities—enabling breakthrough applications in search, recommendation, and content understanding that mirror how humans naturally process diverse information types.

  99 min

  View details: Unify Modalities: Cross-Modal Retrieval
• Business

  Beginner

  Perspectivas en Transformación Digital: Agronegocios

  En este curso podrás aprender cómo aplicar las buenas prácticas que han sido probadas por empresas globales y así sacar el mejor provecho de las potencialidades de la transformación digital y su aplicación a tu negocio. Descubre cual es el nivel de madurez digital de tu organización a partir de la identificación de tendencias actuales en transformación digital, el uso de tecnologías y el impacto para la sostenibilidad en el sector de los agronegocios en América Latina. Inscríbete para conocer buenas prácticas que las empresas del sector están utilizando para mejorar sus operaciones, competir mejor en el mercado global y capitalizar las numerosas oportunidades que ofrece esta nueva era de la agricultura digital.

  View details: Perspectivas en Transformación Digital: Agronegocios
• Business

  Beginner

  Crear una hoja para Gestionar Proyectos en Microsoft Excel

  En este proyecto, aprenderá a crear una hoja de seguimiento de gestión de proyectos simple que puede compartir con los miembros de su equipo para realizar un seguimiento de las tareas y el progreso de su proyecto. Aprenderá a organizar y dar formato a una tabla, así como a agregar menús desplegables y formato condicional para resaltar el estado de una tarea.

  View details: Crear una hoja para Gestionar Proyectos en Microsoft Excel
• Business

  Beginner

  Performance Marketing and MultiChannel Campaign Optimization

  You'll learn to launch, optimize, and measure multi-channel digital advertising campaigns that drive measurable results. This hands-on course combines strategic campaign management with performance analytics to help you become proficient in managing advertising budgets across Google Ads, Meta, and other platforms. You'll gain practical experience creating ad groups, implementing tracking systems, conducting keyword research, and analyzing Quality Scores to improve campaign performance. What makes this course unique is its focus on real-world execution - from setting up UTM parameters to calculating ROAS and presenting budget reallocation recommendations to stakeholders. You'll also learn advanced measurement techniques like brand lift surveys to quantify advertising impact beyond direct response metrics. By integrating campaign management, performance analysis, and strategic optimization, you'll develop the complete skill set needed for digital marketing roles focused on paid media and performance advertising.

  View details: Performance Marketing and MultiChannel Campaign Optimization