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• Business

  Beginner

  Crea tu primera campaña con Facebook Ads Manager

  En este proyecto guiado aprenderás a crear una campaña publicitaria usando el administrador de anuncios de Facebook, una herramienta profesional que te ayudará a mantener las cuentas en orden y permitiéndote ser más especifico al momento de organizar y configurar las campañas por presupuesto, objetivo de la campaña, publico objetivo y grupo de anuncios. Por medio del administrador de anuncios de Facebook podrás pautar en diferentes redes sociales como Facebook, Instagram y Messenger adaptando el contenido a cada una de estas plataformas y sus diferentes espacios. El alcance de estas redes sociales es muy alto, podrás llegar a tu publico objetivo aprendiendo a definirlo y generar un impacto acorde a tus necesidades o las de tu negocio. El uso de la publicidad paga es fundamental en la estrategia de marketing de toda empresa, fortaleciendo el trabajo orgánico de las redes sociales y generando una comunidad constituida por personas a las cuales les interesa de verdad tu contenido, servicios o productos.

  View details: Crea tu primera campaña con Facebook Ads Manager
• Technology

  Intermediate

  Salesforce Marketing Cloud Integration Essentials

  Did you know that 73% of marketing automation failures stem from poor CMS integration? This Short Course was created to help Marketing professionals accomplish seamless CMS-to-SFMC data synchronization with API-driven workflows. By completing this course, you'll be able to build reliable integrations that trigger personalized campaigns from website events — starting the next day at work. By the end of this course, you will be able to: - Apply SFMC REST API calls to insert CMS event data into data extensions and trigger Journey Builder entry events - Analyze data extension schema mapping to ensure subscriber attributes align with dynamic content requirements - Evaluate automation and consent controls to confirm workflows meet security standards This course is unique because it combines hands-on Postman API testing with real Drupal-to-SFMC integration scenarios. To be successful, you should have a background in web development and marketing automation platforms.

  180 min

  View details: Salesforce Marketing Cloud Integration Essentials
• Technology

  Intermediate

  Hadoop and Spark Fundamentals: Unit 3

  This course is for those who want to become data engineers or analysts. It covers the key skills needed to manage, process, and analyze large datasets using common industry tools. You will learn how to import data into Hadoop HDFS, Hive tables, and use Spark for direct HDFS imports. The course also covers handling streaming data with Apache Flume and connecting relational databases to Hadoop with Apache Sqoop. You will use Apache Zeppelin for developing Spark applications and learn how to install, monitor, and manage Hadoop clusters with Ambari. The course also introduces advanced HDFS features for data management. By the end, you will be able to use Hadoop and Spark in practical settings.

  180 min

  View details: Hadoop and Spark Fundamentals: Unit 3
• Business

  Beginner

  Environmental Project Management: Stakeholder Collaboration

  This course is a collaboration between the University of Maryland College Park’s Project Management Center for Excellence and the University of Maryland Center for Environmental Science. While each course stands alone, the series works together to provide the knowledge, skills, and frameworks to lead projects that address Socio-Environmental problems. In this course, we are building from the point of having successfully completed Stakeholder Outreach. This means that the major complex problem has been identified, measured, and distilled into a powerful narrative that can engage stakeholders to drive them to the next step: Stakeholder Collaboration. To get started, we need to orient towards "why" we need to collaborate after collaboration. The answer? Problem complexity. Tackling complexity is a task no one person can do by its definition. Truly complex and wicked problems have no stopping point, no clarity of definition, and change as you try to improve the current state so you must reassess. Complex issues are also defined by a lack of complete information in any one party. The issues involve many standpoints, perspectives, and details partitioned among those involved. That’s why it’s “complex.” To solve this we need to tackle the problem which is termed “requisite variety,” a term coined by David Benjamin and David Komlos in their book “Cracking Complexity,” which is to say we need all the diverse representatives from those parts of the complex problem to bring their unique knowledge and perspective together. In science when we do this it’s called “Transdisciplinary Approaches.” In Project Management we call this “cross-disciplinary” and “cross-organizational” problem solving. But what’s unique about Environmental Project Management is the often added problem of no organization existing among the rights holders that are impacted by the problems. So the added job of rallying and organizing these groups is added to the list of challenges for the Environmental Project Leader. Then the work of getting a first view of the complex problem can truly begin.

  1200 min

  View details: Environmental Project Management: Stakeholder Collaboration
• Technology

  All levels

  Unreal Engine: Master Interactive FX & Game Design

  This comprehensive course empowers learners to design, develop, and optimize immersive game environments in Unreal Engine using advanced Blueprint scripting and visual effects techniques. Through a structured, hands-on approach, students will apply, construct, and integrate core gameplay elements such as interactive object placement, weapon systems, environmental lighting, and particle effects. Each module builds practical expertise by combining technical skill-building with creative design strategies, ensuring participants can produce polished, performance-optimized results suitable for professional game development. By the end of the course, learners will be able to create, modify, and implement dynamic game assets, textured environments, and atmospheric visual effects that enhance player engagement and gameplay clarity. Using Bloom’s Taxonomy-driven learning objectives, the curriculum encourages students to not only understand and analyze Unreal Engine features but also evaluate and synthesize them into functional, visually compelling scenes. Whether for personal projects or industry-level productions, this course equips learners with the skills to bring creative game concepts to life in an SEO-friendly, market-ready format.

  View details: Unreal Engine: Master Interactive FX & Game Design
• Technology

  Intermediate

  CompTIA Cybersecurity Analyst (CySA+) CS0-003: Unit 5

  This course provides you with the essential skills and strategies needed to excel in the CySA+ Certification Exam. Our expert-led modules offer practical insights and proven techniques to ensure you are fully prepared to achieve certification success. Whether you're just starting your cybersecurity journey or looking to advance your career, this course is your gateway to new opportunities in the cybersecurity landscape.

  55 min

  View details: CompTIA Cybersecurity Analyst (CySA+) CS0-003: Unit 5
• Business

  All levels

  Analyze and Evaluate Shareholder’s Equity Essentials

  By the end of this course, learners will be able to analyze shareholder’s equity components, evaluate dividend types, and interpret stock transactions in financial statements with accuracy and confidence. This course provides a comprehensive foundation in shareholder’s equity, beginning with core concepts such as common stock, treasury shares, retained earnings, and comprehensive income. Learners will then explore dividend policies and stock actions, including cash, property, and stock dividends, as well as small vs. large stock dividends and stock splits. Each topic is reinforced through real-world corporate examples, including practical balance sheet illustrations, making theory directly applicable to financial analysis. What makes this course unique is its structured progression from fundamentals to advanced applications, with a balance of practical accounting entries and strategic insights into corporate finance. The course blends Bloom’s Taxonomy-driven learning objectives with SEO-focused clarity, ensuring learners not only understand the technical details but also develop decision-making skills relevant to both academia and professional finance roles. This is an ideal course for learners who want to strengthen financial literacy and build career-ready skills in equity analysis.

  View details: Analyze and Evaluate Shareholder’s Equity Essentials
• Technology

  Intermediate

  Building and Deploying GenAI Agents for Process Automation

  This course will give you the core skills you need to build and manage AI-powered agents that automate real business processes and deliver measurable results. You’ll learn how to spot the best opportunities for AI agent automation, design effective multi-step agent workflows, and connect intelligent systems that can scale with your organization. The course also covers how to design agent architectures—with practical strategies for error handling, monitoring, and optimizing—so your automations stay reliable and effective. You’ll get hands-on experience coordinating multiple AI agents and services, building end-to-end workflows that streamline processes and minimize manual effort. Through guided practice and real-world scenarios, you’ll build the skills to select the right AI tools, track automation performance, and keep improving your systems for ongoing business value. By the end, you’ll be ready to lead AI agent automation projects, identify the best places to apply intelligent agents, and transform manual processes into scalable, adaptive agent-powered workflows.

  840 min

  View details: Building and Deploying GenAI Agents for Process Automation
• Technology

  Intermediate

  Copilot for Power BI

  This course portrays how Copilot can be leveraged in conjunction with Power BI to streamline process and enhance work outputs. It provides a general overview as well as detailed use case demonstrations for Power BI practitioners who want to augment their skills with Generative AI.

  View details: Copilot for Power BI
• Business

  Beginner

  Criatividade e Inovação Organizacional

  Nossas boas-vindas ao Curso Criatividade e Inovação Organizacional. Neste curso, você aprenderá sobre os diferentes tipos de inovação, os processos de inovação nas empresas de acordo com a estratégia estabelecida e as ferramentas que apoiam o desenvolvimento de novos produtos, serviços e modelos de negócios em busca da transformação digital das empresas. Ao final deste curso, você será capaz de aplicar os conceitos, frameworks e ferramentas no desenvolvimento de modelos de negócios inovadores, de acordo com os ciclos de modelos de negócios e tecnologias emergentes. Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos. Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados. Bons estudos!

  View details: Criatividade e Inovação Organizacional
• Technology

  Beginner

  Introduction to agentic automation

  Introduction to Agentic Automation Offered by UiPath on Coursera This course offers a practical introduction to agentic automation—a next-generation approach that blends AI-powered agents with human expertise to drive smarter, more adaptive business automation. Moving beyond traditional rule-based systems, agentic automation allows organizations to build workflows that can learn, make decisions, and evolve in real time. Through real-world examples and hands-on insights, learners will gain clarity on what agentic automation is, how it works, and how to adopt it responsibly. The training also addresses key concerns such as data security, accountability, and bias—ensuring a balanced, human-centric approach. Who is this for? This course is ideal for business professionals, automation program managers, and CoE leads looking to enhance their organization’s efficiency and innovation through AI-driven automation. What you'll learn: The core principles of agentic automation and how it differs from traditional automation Practical use cases across industries and business functions Key considerations like security, accountability, and fairness How agentic automation complements tools like RPA A hands-on introduction to Autopilot for Everyone, UiPath’s agentic automation experience By the end, you'll be ready to confidently explore and implement agentic automation in your business operations.

  60 min

  View details: Introduction to agentic automation
• Technology

  All levels

  Case studies in business analytics with ACCENTURE

  Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

  View details: Case studies in business analytics with ACCENTURE