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  • Business
    Beginner

    Marketing Strategy

    This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.

    3360 min
    View details: Marketing Strategy
  • Business
    All levels

    GenAIBIZ: Making Generative AI Work for Your Business

    Generative artificial intelligence (AI) is a major milestone in business automation. Despite its recency, it has already had a significant impact on our lives. But, the rapid pace at which generative AI is growing can be overwhelming. And, there are so many facets to this field that it can be difficult to know how to use it effectively to improve the business. This course is designed to demystify generative AI for business professionals, as well as to trace its power to actionable, real-world business goals. It will give you the essential knowledge of generative AI you'll need to elevate the organization in these exciting times. This course is primarily designed for business leaders, consultants, product and project managers, and other decision makers who are interested in unlocking new business opportunities and augmenting existing business processes using generative AI. It's also a great starting point for any business professionals who want to investigate generative AI solutions for their own individual tasks and workflows. This course is also designed to assist students in preparing for the CertNexus® GenAIBIZ™ (Exam GAZ-210) credential. In this course, you will: describe the fundamentals of AI and generative AI, generate text using AI, generate images and video using AI, generate audio using AI, generate code using AI, identify the challenges of generative AI, and implement business strategies for generative AI.

    View details: GenAIBIZ: Making Generative AI Work for Your Business
  • Technology
    All levels

    Data Warehousing and Integration Part 2

    Covers various topics in Data Engineering in support of decision support systems, data analytics, data mining, machine learning, and artificial intelligence. Studies on-premises data warehouse architecture, dimensional modeling of data warehouses, Extract-Transform-Load (ETL) integration from source systems to data warehouse, On-line Analytical Processing (OLAP) systems, and the evolving world of data quality and data governance. Offers students an opportunity to design, develop and maintain cloud-based data pipelines. Both on-premises and cloud-based platforms will be used to illustrate and implement Data Engineering techniques using operational and analytical data warehouses.

    View details: Data Warehousing and Integration Part 2
  • Business
    Beginner

    Insurance Product Knowledge

    Insurance Product Knowledge provides comprehensive training on a broad range of insurance products, encompassing personal, commercial, and specialized coverage. You will begin with an exploration of personal auto and property insurance, gaining expertise in homeowners, renters, condominium, and landlord policies. The course advances to commercial lines insurance, detailing critical aspects, including commercial general liability, property, auto, and workers' compensation. The course then delves into the realm of specialty lines, highlighting both personal and commercial specialty insurance products like motorcycle, watercraft, farm, umbrella and their unique features and characteristics. Each module is designed to develop a thorough understanding of insurance policies, coverages, endorsements, and the diverse needs of clients. By the end of the course, you will be well-equipped to navigate and explain various insurance products confidently and proficiently.

    840 min
    View details: Insurance Product Knowledge
  • Technology
    Beginner

    Evaluating Large Language Model Outputs: A Practical Guide

    This course addresses evaluating Large Language Models (LLMs), starting with foundational evaluation methods, exploring advanced techniques with Vertex AI's tools like Automatic Metrics and AutoSxS, and forecasting the evolution of generative AI evaluation. This course is ideal for AI Product Managers looking to optimize LLM applications, Data Scientists interested in advanced AI model evaluation techniques, AI Ethicists and Policy Makers focused on responsible AI deployment, and Academic Researchers studying the impact of generative AI across various domains. A basic understanding of artificial intelligence, machine learning concepts, and familiarity with natural language processing (NLP) is recommended. Prior experience with Google Cloud Vertex AI is beneficial but not required. It covers practical applications, integrating human judgment with automatic methods, and prepares learners for future trends in AI evaluation across various media, including text, images, and audio. This comprehensive approach ensures you are equipped to assess LLMs effectively, enhancing business strategies and innovation.

    60 min
    View details: Evaluating Large Language Model Outputs: A Practical Guide
  • Business
    Beginner

    Principais Elementos do Sucesso do Cliente

    Nossas boas-vindas ao Curso Principais Elementos do Sucesso do Cliente. Neste curso, você aprenderá que as dez leis do Sucesso do Cliente buscam orientar conceitos básicos de sua estratégia para o negócio. Sua implementação e manutenção requerem esforço, foco e, muito provavelmente, mudanças na estrutura e na cultura da empresa.. Ao final deste curso, você será capaz de: - Destacar os princípios guias de atividade de sucesso do cliente dentro de uma organização, para direcionar responsabilidades de relacionamento, métricas e valor. - Entender como ocorre a construção da mentalidade centrada no cliente. Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos. Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados. Bons estudos!

    View details: Principais Elementos do Sucesso do Cliente
  • Technology
    Intermediate

    Créer des pipelines de flux de données sur Google Cloud

    Dans ce cours, vous allez vous exercer à résoudre des problèmes concrets rencontrés lors de la création de pipelines de flux données. L'objectif principal est de gérer des données continues et illimitées avec les produits Google Cloud.

    View details: Créer des pipelines de flux de données sur Google Cloud
  • Business
    Intermediate

    Crea un mapa de proceso con Canva

    Al final de este proyecto usted creará un mapa de proceso básico usando Canva que podrá individualizar y modificar . Usted podrá incorporar un esquema de colores, gráficos y otros elementos de diseño. Este mapa de proceso podrá ser usado como plantilla para futuros mapas de proceso y será relevante tanto para personas en el campo de comercialización, como para personas en el campo empresarial. Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

    View details: Crea un mapa de proceso con Canva
  • Technology
    All levels

    Unity: Design & Build Procedural Hex Maps

    This advanced Unity course empowers learners to design, construct, and enhance interactive hexagonal maps using procedural generation techniques. Through six structured modules, participants will progressively apply, analyze, and synthesize concepts such as hex geometry, mesh triangulation, elevation control, and Perlin noise implementation to build dynamic terrain systems. Each module integrates hands-on practice with theoretical explanations, encouraging learners to evaluate map behavior, organize modular code structures, and develop reusable systems for real-time applications. Starting with foundational grid construction, learners will explore advanced concepts including slope classification, vertex perturbation, and neighbor-based logic for terrain transitions. By the end of the course, learners will be equipped to engineer visually engaging, data-driven hex maps tailored for games, simulations, and strategic environments. This course is ideal for intermediate-to-advanced Unity developers seeking to elevate their procedural generation capabilities and demonstrate mastery in terrain system development through performance-optimized and visually rich hexagonal designs.

    View details: Unity: Design & Build Procedural Hex Maps
  • Business
    All levels

    Management Communication 管理沟通

    About this course China’s “One Belt, One Road” strategy is influencing the global economy and carrying the development and prosperity dreams of many countries, nations and people. How to communicate effectively with Chinese people? How to understand the Chinese way of management behavior? This course will help you to systematically grasp the principles, strategies, tactics and skills of management communication in the context of Chinese culture, to enhance your all-around communication capacity, and to realize your personal value while achieving your organizational objectives. 关于课程: 中国的“一带一路”战略正在重塑和影响着全球经济,同时也承载着许多国家、民族和个人发展与繁荣的梦想。如何与中国人有效沟通?怎样理解中国式的管理行为?本课程将让您在中国文化情境中系统掌握管理沟通的原理、策略和技巧,助您全方位提升沟通能力,在有效达成组织目标中实现个人价值。 Course Content Which is more important, “I” or “We”, in interpersonal communication in organizations in China? Have you ever encountered the embarrassing and awkward experience in cross-cultural communication? What are the pitfalls and challenges in communication in operating enterprises in China? This course is divided into three parts: scientific recognition of management communication, personal communication skills and organizational communication skills, by combining the modern management communication ideology and Chinese traditional cultural thinking. Meanwhile, it intensively describes the thinking model and behavior mode of management communication in the Chinese cultural context. 课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。 FAQ Features/ What will most possibly attract you? Over seven hundred years ago, the abound resources, magnificent culture and art of China were unfolded to the world by Marco Polo. With the deepening of the economic globalization, nowadays, how to understand China, how to obtain a better understanding of the Chinese way of thinking, and how to achieve the effective communication with the Chinese, especially for those who need work in China and make contact with the Chinese? From the perspective of communication, this course will conduct a Marco Polo-styled guided tour in the times of internet for you, and facilitate the systematic recognition of the interpersonal world and organizational behavior constructed by the Chinese in their unique psychological culture. 课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。FAQ课程特色/最吸引你的可能是什么 七百多年前,马可波罗向世界展现了中国的物产、文化和艺术。当今,在全球经济一体化日益加深的前提下, 怎么认识中国,怎么理解中国式思维,特别是那些需要在中国企业工作或是与中国人打交道的朋友,怎么实现和中国人的有效沟通,本课程会以沟通为视角为你开展一个互联网时代的马可波罗式的导游,让你系统认知中国人以独特的心理文化构建的人际世界和组织行为。 你将学到: 如果你是一名初入职场的新人,你将学到管理沟通的行为学原理,学会企业内外部沟通的策略,掌握通过非言语沟通察言观色的技巧; 如果你是一名企业的管理者,你将学到团队沟通的技巧,演讲的技巧、开会的技巧、谈判的技巧和与员工面谈的技巧等。 如果你有到中国工作或是学习的打算,或者你与中国同事相处时感到困惑,这门课程将帮助你知晓中国人的沟通文化,提高你与中国人、中国企业沟通交往的能力。 What you will learn If you are a green hand in your career, or a company manager who are puzzled in working and communicating with your Chinese colleagues, or you are planning to work and study in China, whatever the case, this course will be a big help in learning: The behavior principles, strategy of management communication within and outside the enterprises; The skills for team communication, speeches, meetings, negotiations and interviews with your employees; The skills of non-verbal communication, such as weighing a person’s words and closely watching his expression; The Chinese culture in communication; Communication capability with the Chinese and the Chinese enterprises. 课程内容 在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。FAQ课程特色/最吸引你的可能是什么 七百多年前,马可波罗向世界展现了中国的物产、文化和艺术。当今,在全球经济一体化日益加深的前提下, 怎么认识中国,怎么理解中国式思维,特别是那些需要在中国企业工作或是与中国人打交道的朋友,怎么实现和中国人的有效沟通,本课程会以沟通为视角为你开展一个互联网时代的马可波罗式的导游,让你系统认知中国人以独特的心理文化构建的人际世界和组织行为。 Course Background: In less than one year since the starting of this course, more than 60,000 people have studied this course on line. Many fellow students said: “This is an applied and beneficial course.” , “We are deeply impressed by the stories told by Professor Zhao.” Professor Zhao graduated from Wuhan University, which is one of the most famous universities and rich in humanistic environment and talents in China, and pursued advanced researches in Harvard University in the U.S. and he has possessed more than ten years’ professional experience in teaching economic and management courses for World Top 500 enterprises. He was also the First-Prize winner of the national university teaching contest sponsored by China’s Ministry of Education. Welcome to join us! 课程背景: 本课程在中国开课不到1年来,有近六万人在线学习了该课程,很多学友说“这是一门让我们有直接收获的应用型课程”。“赵老师讲的故事让我念念不忘。” 课程主讲教师毕业于中国最富有人文气质高校之一的武汉大学、深造于美国的哈佛大学,具有十余年为“世界五百强企业”讲授经济管理类课程的职业经历,曾在中国国家教育部主办的全国高校教学比赛中获得一等奖。 想要收获价值的伙伴们还等什么?一起来吧!

    View details: Management Communication 管理沟通
  • Technology
    Beginner

    Kubernetes From Basics to Guru: Unit 1

    This course delves into the fundamentals of cloud-native technologies, focusing on the seamless integration of serverless computing, containerization, and microservices architecture. Through engaging lessons, you will explore the intricacies of container images, learn to manage and build them efficiently, and understand the dynamics of container storage. Whether you're a developer, IT professional, or tech enthusiast, this course will enable you to leverage the potential of cloud-native environments.

    228 min
    View details: Kubernetes From Basics to Guru: Unit 1
  • Technology
    All levels

    AI System Impact Assessment Guidance

    Artificial Intelligence (AI) is transforming how we live, work, and interact with technology, driving innovation across industries and society. While AI offers significant benefits, its growing influence also introduces critical risks and responsibilities. As AI systems become more powerful and widespread, organisations must understand, assess, and manage their impact on individuals, communities, and society. This is where AI impact assessments play a vital role. An AI impact assessment is a structured evaluation of how an AI system may affect key areas such as privacy, security, fairness, transparency, and ethics. It helps organizations identify potential risks, benefits, and unintended consequences before and during the deployment of AI technologies, supporting responsible and trustworthy AI adoption. This course equips you with the knowledge and practical tools to conduct effective AI system impact assessments, either as a standalone activity or as part of an ISO/IEC 42001:2023 AI management system. You will gain a clear understanding of AI governance principles and how to apply them to ensure compliant, ethical, and responsible use of AI within your organization.

    View details: AI System Impact Assessment Guidance