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• Affaires

  Débutant

  التسويق في عالم رقمي

  تلقي هذه الدورة التدريبية نظرة على الكيفية التي تقوم بها الأدوات الرقمية، مثل الإنترنت والهواتف الذكية والطباعة ثلاثية الأبعاد، بإحداث ثورة في عالم التسويق من خلال نقل توازن القوة من الشركات إلى المستهلكين. إن دورة التدريبية "التسويق في عالم رقمي" تعد واحدة من أشهر الدورات التدريبية المتاحة من خلال Coursera، حيث تضم أكثر من 150000 متعلم، وهي مصنفة من خلال Class Central على أنها واحدة من أهم الدورات التدريبية الهائلة المفتوحة عبر الإنترنت (MOOC) على مدار التاريخ (https://www.class-central.com/report/top-moocs/).‏‏ وهذه الدورة التدريبية تأتي كجزء من درجة الماجستير الدولي في إدارة الأعمال التي يتم توفيرها من خلال جامعة إلينوي، وهي عبارة عن برنامج ماجستير إدارة أعمال عبر الإنترنت مرن ومعتمد بالكامل وبسعر تنافسي للغاية لا يمكن تصديقه. للحصول على المزيد من المعلومات، يرجى الاطلاع على صفحة "الموارد" في هذه الدورة التدريبية وعبر الموقع onlinemba.illinois.edu.‏‏‏

  Langue d’origine

  1680 min

  Voir les détails: التسويق في عالم رقمي
• Affaires

  Débutant

  Segment Customers, Boost Profitability

  Ready to move beyond one-size-fits-all marketing? This course is for aspiring business analysts and marketers who want to unlock the power of customer data to drive real-world financial results. You will master the RFM (Recency, Frequency, Monetary) model, a powerful technique used by leading companies like Starbucks and ASOS to understand who their best customers are and why. Through a series of practical, hands-on spreadsheet activities, you will learn to transform raw transaction data into actionable customer segments. But identifying segments is only the first step. You will also learn the critical skill of measuring the financial success of your marketing efforts. This course teaches you how to calculate the profitability lift from a targeted campaign, allowing you to prove the ROI of your strategies in any finance review meeting. By the end of this course, you won't just be analyzing data; you'll be making data-driven recommendations that directly link marketing initiatives to bottom-line growth, equipping you with the skills to optimize marketing spend and boost profitability.

  Langue d’origine

  125 min

  Voir les détails: Segment Customers, Boost Profitability
• Général

  Tous les niveaux

  Fixing Healthcare Delivery 2.0: Advanced Lean

  Lean or Toyota Production System (TPS) is responsible for revolutionizing the auto industry by creating highly reliable and safe cars and trucks. In this course healthcare providers, administrators, engineers, and healthcare professional students will be taught how to apply the principles and tools of Lean to health care. They will learn how to identify and remove of waste, design standardized work, apply 5S, map Value streams, create process maps, conduct rapid improvement events (RIEs), level workflow, use A3 forms and Paredo charts, apply error proofing, and create effective visual controls. The instructional videos minimize Lean technical language, and include patient cases to make the lessons more appealing to students in healthcare. Acknowledging that patients are very different from cars we have carefully adapted Lean to health care and call our system: Patient-centered Healthcare Delivery System (PHDS). The name and abbreviation emphasize two key principles taught in our course: 1. Just like PhDs the scientific method must be continually applied when creating plans to improve our systems of care. 2. All improvements must be made looking through the eyes of patients. Armed with this new knowledge students will be able to design and implement sustainable healthcare delivery system improvements.

  Langue d’origine

  1050 min

  Voir les détails: Fixing Healthcare Delivery 2.0: Advanced Lean
• Affaires

  Avancé

  Create a Targeted Ad With Facebook Audience Insights

  By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising. This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.

  Langue d’origine

  90 min

  Voir les détails: Create a Targeted Ad With Facebook Audience Insights
• Technologie

  Intermédiaire

  Making Your First Virtual Reality Game

  Virtual Reality is one of the most exciting experiences that technology can give us. The immersion and presence you can have in VR is quite unlike any other medium. Like many others, you are excited about the possibilities of this new medium and want to get started developing your own VR experiences. This course will take you through all of the steps you need to create a VR game or other project. This is the final course in our Specialisation: Virtual Reality. The previous courses teach you the skills you need to make a VR game. This course brings them all together to create a project of your own. We will guide you through all the steps of a VR project: coming up with an idea, storyboarding, prototyping, testing and implementation. By the end of this course you will have a complete VR project that demonstrates your skills and could be the first step in creating a professional game. We hope this course can be your entry into professional VR development. To help you get started, some good advice always helps. That is why we have interviewed VR experts from all over the world, ranging from technology pioneers with over 30 years experience in VR to the latest cutting edge VR creators. We have asked all of them to give you their advice and we hope it inspires you to become part of the future of VR.

  Langue d’origine

  720 min

  Voir les détails: Making Your First Virtual Reality Game
• Technologie

  Débutant

  Integrate Private Service Connect with Service Directory

  This is a self-paced lab that takes place in the Google Cloud console. This lab demonstrates how to integrate PSC and Service Directory.

  Langue d’origine

  60 min

  Voir les détails: Integrate Private Service Connect with Service Directory
• Affaires

  Débutant

  Culture-Driven Team Building Capstone

  In this capstone project class, you analyze a real-world case provided by N2Growth, a global firm that helps clients create a culture of leadership through practice areas like strategy, cultural transformation and organizational design. Based on the N2Growth case, you are expected to identify and diagnose organizational issues, select a senior leader and make recommendations in a culminating PowerPoint or Prezi presentation.

  Langue d’origine

  Voir les détails: Culture-Driven Team Building Capstone
• Technologie

  Débutant

  Advanced Python Development Techniques

  Description: This course elevates your Python expertise by exploring advanced programming concepts and industry-standard practices. You'll delve into sophisticated data structures, code optimization techniques, object-oriented programming, generative AI, cloud computing, and robust testing strategies. Benefits: Master advanced Python programming techniques, enabling you to tackle complex challenges and optimize code for efficiency and maintainability. By the end of this course, you'll be able to: • Utilize advanced data structures like stacks, queues, and graphs. • Write cleaner and more efficient code using decorators, generators, and context managers. • Apply advanced object-oriented programming concepts. • Leverage generative AI tools for code generation and optimization. • Deploy applications to cloud platforms like Azure. • Write comprehensive documentation and employ Test-Driven Development (TDD). Tools/Software: Python, Azure, Sphinx, asyncio This course is for entry-Level professionals looking to build a foundational understanding and experience with Python, while seeking employment as a Python developer. No prior work experience or degree is required.

  Langue d’origine

  Voir les détails: Advanced Python Development Techniques
• Technologie

  Tous les niveaux

  Machine Learning: Clustering & Retrieval

  Case Studies: Finding Similar Documents A reader is interested in a specific news article and you want to find similar articles to recommend. What is the right notion of similarity? Moreover, what if there are millions of other documents? Each time you want to a retrieve a new document, do you need to search through all other documents? How do you group similar documents together? How do you discover new, emerging topics that the documents cover? In this third case study, finding similar documents, you will examine similarity-based algorithms for retrieval. In this course, you will also examine structured representations for describing the documents in the corpus, including clustering and mixed membership models, such as latent Dirichlet allocation (LDA). You will implement expectation maximization (EM) to learn the document clusterings, and see how to scale the methods using MapReduce. Learning Outcomes: By the end of this course, you will be able to: -Create a document retrieval system using k-nearest neighbors. -Identify various similarity metrics for text data. -Reduce computations in k-nearest neighbor search by using KD-trees. -Produce approximate nearest neighbors using locality sensitive hashing. -Compare and contrast supervised and unsupervised learning tasks. -Cluster documents by topic using k-means. -Describe how to parallelize k-means using MapReduce. -Examine probabilistic clustering approaches using mixtures models. -Fit a mixture of Gaussian model using expectation maximization (EM). -Perform mixed membership modeling using latent Dirichlet allocation (LDA). -Describe the steps of a Gibbs sampler and how to use its output to draw inferences. -Compare and contrast initialization techniques for non-convex optimization objectives. -Implement these techniques in Python.

  Langue d’origine

  2340 min

  Voir les détails: Machine Learning: Clustering & Retrieval
• Technologie

  Débutant

  Introduction to Generative AI - 简体中文

  这是一节入门级微课程，旨在解释什么是生成式 AI、它的用途以及与传统机器学习方法的区别。该课程还介绍了可以帮助您开发自己的生成式 AI 应用的各种 Google 工具。

  Langue d’origine

  420 min

  Voir les détails: Introduction to Generative AI - 简体中文
• Technologie

  Débutant

  Build Power BI Insights

  Transform your project management reporting with the power of integrated analytics! This Short Course was created to help project management professionals accomplish unified visibility across project delivery and financial performance. By completing this course, you'll be able to create sophisticated dashboards that merge Asana data with financial metrics, enabling data-driven decision making and process optimization. By the end of this course, you will be able to: Build Power BI dashboards integrating Asana and financial data Present insights effectively to stakeholders Recommend process improvements based on data trends This course is unique because it combines project management tools with business intelligence to create actionable reporting solutions. To be successful in this course, you should have a background in basic project management concepts and familiarity with data visualization tools.

  Langue d’origine

  120 min

  Voir les détails: Build Power BI Insights
• Technologie

  Tous les niveaux

  Regression & Logistic Models in Excel & Minitab

  By the end of this course, learners will be able to apply advanced regression techniques, interpret outputs, diagnose model issues, and implement logistic regression for real-world business applications. They will also master statistical tools in Excel and Minitab, enabling them to perform t-tests, ANOVA, correlation, and predictive modeling with confidence. This course equips learners with both theoretical understanding and hands-on practice in predictive analytics. Through practical datasets, scatterplots, and business-focused case studies, learners will gain the ability to transform raw data into actionable insights. They will develop critical skills in identifying predictor significance, handling multicollinearity, and generating accurate regression equations. What makes this course unique is its balance of applied examples, rigorous diagnostics, and practical tool demonstrations. From consumer purchase analysis to business decision-making scenarios, learners will see how regression techniques directly support strategic outcomes. By completing this course, learners will be prepared to evaluate data-driven models, interpret complex statistical outputs, and apply regression analysis to solve real-world challenges.

  Langue d’origine

  Voir les détails: Regression & Logistic Models in Excel & Minitab