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12 051 cours

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    Digital Branding and Brand Strategy

    Learn how to analyze digital branding strategies, build strong online brand identities, and influence customer perception using practical E-Branding and corporate branding techniques. This course provides hands-on knowledge in digital branding, brand communication, customer engagement, and brand positioning for modern business environments. The course begins with the foundations of E-Branding, helping learners understand how digital platforms transform branding strategies and enable organizations to build strong online presence and customer relationships. Learners will explore the meaning, advantages, and real-world applications of digital branding in competitive markets. As the course progresses, learners focus on corporate branding in action by understanding the role of logos, taglines, communication models, and strategic brand expansion. Real-world case studies demonstrate how consistent messaging and strong visual identity improve brand recognition and market positioning. Advanced modules explore brand associations, brand ambassadors, and the psychological aspects of branding that influence customer attitudes and loyalty. Learners will understand how businesses create emotional connections and strengthen long-term brand value through digital engagement strategies. What makes this course unique is its practical, application-focused approach that combines foundational branding knowledge with modern digital branding strategies and real-world case studies. By the end of the course, learners will be able to confidently design, evaluate, and implement effective digital branding strategies that improve customer engagement, strengthen brand perception, and support long-term business growth.

    Langue d’origine

  • Affaires
    Intermédiaire

    Plan & Debrief Deals

    "Plan & Debrief Deals is an intermediate-to-advanced course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. In this course, you will strengthen two critical enterprise negotiation capabilities: structured preparation and disciplined post-deal review. You will learn how to design a negotiation plan that clearly defines your BATNA, stop-price boundaries, conditional trade-offs, and value-add options before entering a negotiation conversation. Using a realistic enterprise renewal scenario, you will create a two-page negotiation brief that translates preparation principles into a practical planning artifact you can defend and explain. You will then analyze a recorded negotiation conversation and evaluate anchoring strength, silence discipline, and concession timing using a structured debrief checklist. Through these applied exercises, you will learn how to protect margin through thoughtful preparation and improve negotiation performance through reflective analysis. By the end of the course, you will have a repeatable approach you can use to prepare for enterprise negotiations and systematically improve your performance after each deal."

    Langue d’origine

  • Général
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    The Worldview of Thomas Berry: The Flourishing of the Earth Community

    Thomas Berry (1914-2009) was a historian of world religions and an early voice awakening moral sensibilities to the environmental crisis. He is known for articulating a “new story” of the universe that explores the implications of the evolutionary sciences and cultural traditions for creating a flourishing future. This course investigates Berry’s life and thought in relation to the Journey of the Universe project. It draws on his books, articles, and recorded lectures to examine such ideas as: the New Story, the Great Work, and the emerging Ecozoic era. The course explores Berry’s insights into cosmology as a context for locating the human in a dynamic unfolding universe and thus participating in the creative work of our times. In particular, we will examine Berry’s reflections on renewal and reform in the areas of ecology, economics, education, spirituality, and the arts. Course Rationale: Thomas Berry was an original, creative, and comprehensive thinker, especially regarding the critical nature of our global environmental crisis. His intellectual importance resides in his response to the ecological crisis by bringing together the humanities and science in an evolutionary narrative. In addition, he articulated the need for the moral participation of the world religions in addressing environmental issues. He came to this realization largely through his study of cosmologies embedded within religious traditions. Sensing the significance of these stories as “functional cosmologies” he explored the widespread influence that these stories transmitted through a tradition, for example, in rituals, ethics, and subsistence practices.

    Langue d’origine

    840 min
  • Affaires
    Débutant

    Engage Customers With an Online Store

    In this course, you will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of an online store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works. By the end of this course, you will be able to: - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery - Explain how checkout flow works - Optimize a checkout flow for customers - Understand how to get products to customers

    Langue d’origine

  • Affaires
    Intermédiaire

    Developing a Programme Management Blueprint with ClickUp

    By the end of this guided project, you will be fluent in creating Programme Management blueprint for diverse projects and disciplines. You will utilise a logical diagramming plan in an agile environment to develop the solution. This will enable you to identify and classify the required phases for programmes and the functionality of domains involved in such complex process. Furthermore, it will help develop a structural model for learning about the field of Programme Management. This is essential for individuals wanting to learn about the field, or looking to transition into working in Programme Management. This guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in an agile environment with ClickUp to engage in a hands-on learning experience.

    Langue d’origine

    180 min
  • Affaires
    Débutant

    Analyze Competitors: Product Gaps and Strategic Risks

    In today's competitive landscape, understanding your product's position and anticipating competitor moves is critical. This course, Analyze Competitors: Product Gaps and Strategic Risks, provides a practical, hands-on introduction to the core techniques that every product manager and strategist needs. You will learn to move from gut feelings to data-driven decisions by mastering a structured approach to analyzing product offerings and evaluating strategic threats. Through real-world case studies like the "Streaming Wars" and Blockbuster's historic failure, you will learn to visually map competitive advantages using gap analysis and systematically prepare for future challenges with risk assessment frameworks. This course is for anyone who needs to make compelling, evidence-based recommendations about where to invest, how to differentiate, and how to defend their market position. You will build a Product & Risk Analysis Report, proving you can provide the actionable intelligence that product and strategy teams depend on to win.

    Langue d’origine

    170 min
  • Affaires
    Débutant

    Proyecto Final - Programa Especializado en Marketing Digital

    Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital. Semana 2) Una estrategia de contenidos en base a los códigos de 3 Redes Sociales que elija. Semana 3) Diseñará una campaña ejemplo de Google Adwords, definiendo qué red es más conveniente para sus objetivos publicitarios y con qué segmentaciones. También deberá diseñar anuncios acorde a las mejores prácticas recomendadas. Semana 4) Diseñará una campaña ejemplo en Compra Programática haciendo foco en las audiencias que compraría (1st party, 2nd party y 3rd party) y las estrategias de retargeting que aplicaría para maximizar los resultados de la campaña.

    Langue d’origine

  • Technologie
    Intermédiaire

    Computer Aided Design

    In this course, learners will be introduced to the fundamental concepts of computer-aided design and its implementation through computer graphics. The course involves topics related to the CAD foundation, 3D Graphics pipeline and its stages, OpenGL programming to implement the stages, and hands-on experience with the SolidWorks CAD tool. This course is best suited for post-graduate university students in computed science and mechanical engineering and Professionals who started working in the manufacturing industry, mainly in design, After completing this course, a learner will be able to (i) Get an overview of the CAD (ii) Learn about the 3D computer graphics pipeline - essential to implement CAD systems (iii) Understand the stages of the pipeline (iv) Master programming with OpenGL, a graphics library.

    Langue d’origine

    2100 min
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    Tous les niveaux

    DeFi Introduction: Decentralized Finance With Cryptocurrency

    This beginner-friendly course gives you a clear and practical understanding of Decentralized Finance (DeFi), which is a fast-growing movement that's transforming traditional banking, investing, and lending. You’ll learn how to use decentralized apps (dApps) without needing a bank or broker. By the end of the course, you’ll know how to safely explore DeFi tools, earn passive income through staking and liquidity pools, and understand how protocols like Uniswap, Aave, and Compound work. What you’ll learn: What is DeFi and how it differs from traditional finance Key concepts: smart contracts, wallets, DEXs, tokens, stablecoins How to use Metamask and Phantom wallets to access DeFi platforms How decentralized exchanges (DEXs) work (Uniswap, Jupiter, etc.) Introduction to lending/borrowing on platforms like Aave and Compound Yield farming and staking: how users earn rewards Risks, scams, and best security practices in DeFi How to track your portfolio and stay updated Who this course is for: Beginners interested in crypto and blockchain technology Investors looking to diversify into DeFi opportunities Tech-savvy learners curious about Web3 and the future of finance Anyone who wants to learn how to earn passive income through DeFi No prior crypto experience needed. You’ll get step-by-step guidance, simple explanations, and hands-on examples. Invest in your future! Enroll today!

    Langue d’origine

  • Technologie
    Débutant

    Getting Started with Azure Data Solutions

    The Getting Started with Azure Data Solutions course is designed for beginners, aspiring data engineers, data analysts, cloud professionals, and IT practitioners who want to build a strong foundation in Microsoft Azure’s data ecosystem. This course introduces learners to core Azure data services used for data ingestion, processing, storage, analytics, and monitoring. You will explore how modern data solutions are designed end to end using services such as Azure Data Factory, Azure Synapse Analytics, Azure Data Lake Storage, Azure SQL, Azure Cosmos DB, Apache Spark, Microsoft Fabric, and Azure Monitor. Through a combination of conceptual explanations, demos, and real-world examples, this course helps you understand how data flows from ingestion to analytics in the Azure cloud. The course delivers approximately 8–10 hours of structured video content, organized into four modules. Each module includes quizzes and knowledge checks to reinforce learning and validate understanding. Enroll in Getting Started with Azure Data Solutions to gain practical knowledge of Azure data services and confidently begin your journey into cloud-based data engineering and analytics. Course Modules Module 1: Azure Data Engineering Fundamentals Understand the basics of Azure data engineering, including batch and stream processing concepts and the core services used to build data pipelines. Module 2: Azure Data Storage and Database Services Overview Explore Azure storage, database, and data lake services, and learn how to choose the right storage and database solution for different data scenarios. Module 3: Microsoft Azure End-to-End Data Analytics Learn how Azure Synapse Analytics, Apache Spark, and Microsoft Fabric enable large-scale analytics and modern data platform architectures. Module 4: Azure Data Monitoring, Ingestion, and Analytics Discover how to ingest, monitor, and analyze data using Azure Monitor, Azure Data Factory, Azure Databricks, and Azure Event Hubs. By the End of This Course, You Will Be Able To: Understand core Azure data engineering concepts and architectures Identify and use Azure services for data ingestion, processing, and analytics Design basic end-to-end data solutions in Microsoft Azure Work with Azure storage, databases, and data lakes effectively Analyze data using Azure Synapse Analytics, Apache Spark, and Microsoft Fabric Monitor and troubleshoot data pipelines using Azure monitoring tools Week 1 Overview – Azure Data Engineering Fundamentals In Week 1, you’ll be introduced to the fundamentals of Azure data engineering. You’ll learn what data engineering is, common data processing patterns, and the Azure services used for batch and stream processing. The week covers Azure Data Factory, Event Hubs, Stream Analytics, and Synapse Analytics, helping you understand how data is ingested and processed in the Azure cloud. By the end of this week, you’ll have a clear understanding of Azure’s data engineering landscape and how different services work together. Week 2 Overview – Azure Data Storage and Database Services Week 2 focuses on Azure’s storage and database offerings. You’ll explore Azure SQL, Azure SQL Managed Instance, SQL Server on Azure VMs, Azure Data Lake Storage Gen2, Azure Blob Storage, and Azure Cosmos DB. You’ll also learn best practices for data lake design and understand when to use relational, NoSQL, and analytical data stores. By the end of this week, you’ll be able to choose appropriate storage and database services based on data type, scale, and access patterns. Week 3 Overview – End-to-End Data Analytics with Azure In Week 3, you’ll dive into analytics solutions using Azure Synapse Analytics, Apache Spark, and Microsoft Fabric. You’ll learn how data stored in Azure can be analyzed using SQL, Spark, and modern analytics tools. This week also introduces Microsoft Fabric, helping you understand modern data platform challenges and unified analytics experiences. By the end of the week, you’ll understand how to build and analyze end-to-end analytics solutions in Azure. Week 4 Overview – Data Ingestion, Monitoring, and Analytics Week 4 focuses on operational aspects of Azure data solutions. You’ll learn how to monitor data platforms using Azure Monitor, track pipelines in Azure Data Factory, and handle ingestion scenarios using Azure Event Hubs and Azure Data Explorer. You’ll also explore Azure Databricks and legacy big data concepts such as HBase on HDInsight for foundational understanding. By the end of this week, you’ll be able to monitor, troubleshoot, and manage Azure data pipelines effectively.

    Langue d’origine

    480 min
  • Général
    Tous les niveaux

    Urbanisation and Health - Promoting Sustainable Solutions

    More than half of world’s population lives in cities while only 5% did so in the 18th century. The rapid urbanisation has resulted in for example inadequate infrastructure, physical inactivity, gentrification, air pollution, and growing numbers of slum dwellers. All factors challenging health and wellbeing of the people living in the cities. In addition, when addressing climate change it has become of paramount importance to look at mitigation and adaptation investments tailored to the urban context. As stated in the Sustainable Development Goal 11 adopted by all United Nations member states in 2015, societies need to be at the forefront in the continuous management and design of urban spaces to secure that cities and human settlements are inclusive, safe, resilient and sustainable. In this course, you will learn about the key determinants of urban health including demography, climate change, air pollution, noise, transport systems, public and blue and green spaces, and policies and investments affecting sense of community and public safety. You will get a historical overview of the major trends in urban planning and meet a range of stakeholders in urban planning who will provide examples of innovative methods and people-centered approaches to create sustainable solutions. Finally, you will be provided with a series of resources to inspire you to help create awareness and action around an idea or sustainable solution in the field of urbanisation and health. The course has been developed (with support from EIT Health) in a partnership between the University of Copenhagen, Universidad Politécnica de Madrid and University of Coimbra. Researchers and stakeholders in urban planning will introduce you to cases from cities in Denmark, Spain, Portugal and many other urban settings across the world. The aim of the course is to further interdisciplinary knowledge on urbanisation and health. We plan for the courses to reach citizens and activists as well planners, practitioners and decision-makers with a professional interest in sustainable urban planning from countries around the world.

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    Capstone: Create Value from Open Data

    The Capstone project is an individual assignment. Participants decide the theme they want to explore and define the issue they want to solve. Their “playing field” should provide data from various sectors (such as farming and nutrition, culture, economy and employment, Education & Research, International & Europe, Housing, Sustainable, Development & Energies, Health & Social, Society, Territories & Transport). Participants are encouraged to mix the different fields and leverage the existing information with other (properly sourced) open data sets. Deliverable 1 is the preliminary preparation and problem qualification step. The objectives is to define the what, why & how. What issue do we want to solve? Why does it promise value for public authorities, companies, citizens? How do we want to explore the provided data? For Deliverable 2, the participant needs to present the intermediary outputs and adjustments to the analysis framework. The objectives is to confirm the how and the relevancy of the first results. Finally, with Deliverable 3, the participant needs to present the final outputs and the value case. The objective is to confirm the why. Why will it create value for public authorities, companies, and citizens. Assessment and grading: the participants will present their results to their peers on a regular basis. An evaluation framework will be provided for the participants to assess the quality of each other’s deliverables.

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